Our Mission
Thrive Market was founded on a simple idea: nutritious, high-quality groceries should not be a luxury. Whether you eat paleo, keto, gluten-free, vegan, or just want cleaner labels for your family, every household deserves access to organic, non-GMO essentials at prices that pay for themselves.
Today, more than 1.7 million members trust Thrive Market to deliver 6,900+ products from 800+ better-for-you brands — straight to their door, at up to 30% off retail.
By the Numbers
What We Sell
From pantry staples to clean beauty, Thrive Market carries thousands of vetted products across every category you shop — all filterable by 90+ diet and lifestyle preferences.
Cereals, grains, oils, sauces, baking staples, canned goods, condiments — organic and non-GMO across the board.
Everyday essentials
Chips, cookies, nuts, trail mixes, protein bars, meat sticks, lunchbox faves and kids' snacks with cleaner labels.
Guilt-free bites
Cold-pressed juices, kombucha, sparkling waters, organic coffee, ceremonial-grade matcha, herbal teas.
Real refreshment
Grass-fed beef, pasture-raised poultry, wild-caught salmon and shrimp, plus plant-based alternatives.
Ethically sourced
Multivitamins, plant protein powders, collagen, probiotics, electrolytes, adaptogens — third-party tested.
Daily wellness
Shampoos, deodorants, toothpaste, skincare and cosmetics free from parabens, phthalates, and synthetic dyes.
Clean beauty
All-purpose cleaners, laundry, dish soap, paper goods — plant-based, biodegradable, cruelty-free.
Nontoxic home
Organic baby food, clean diapers and wipes, kids' snacks, and better-for-them pet food and treats.
Family-first
The Thrive Market Brand
In 2015 we launched our own private label line to fix a broken part of the industry — premium organic products at prices real families can afford. Today the Thrive Market brand spans 700+ items across every aisle.
Organic pantry staples, coffee, oils, and snacks — up to 30% off comparable brands.
Plant-based home cleaning — 35+ SKUs designed to replace harsh chemicals.
Clean personal care — 55+ SKUs of body, hair, and skincare essentials.
Vetted for You
Shop by what matters to you. Every product page tells you exactly what standards it meets.
… and 70+ more values-based filters.
How Membership Works
Answer a few quick questions about your household, diet, and the standards that matter most.
We build a personalized cart around your lifestyle from 6,900+ vetted products at up to 30% off retail.
Delivered to 85% of the U.S. within two days. Free shipping on orders $49+, always.
Loved by 1.7M+ Members
“Personalizes everything to my goals in seconds — high protein, low sugar, more energy, done.”
“Even though everything is healthy, it's just as delicious and doesn't compromise taste.”
“My ultimate mom hack. Healthy meals my picky kids actually eat, weekly deals, time back — priceless.”
Frequently Asked
Members join for one flat annual fee. The average member saves $40 on every order — membership typically pays for itself in the first few orders.
We deliver to 85% of the United States within two days. Free shipping on all orders $49+.
Yes. In 2024 we became the first online-only grocer to accept SNAP EBT nationwide — part of our commitment to making healthy food accessible to every household.
Every product is vetted by our in-house standards team against 1,000+ restricted ingredients. Thousands of SKUs carry USDA Organic, Non-GMO Project Verified, Fair Trade, or Glyphosate Residue Free certification.
Thrive Gives is our one-for-one program. For every paid membership, we sponsor a free one-year membership for a low-income family, teacher, veteran, nurse, first responder, or student.
Thrive Gives · Since 2015
Every paid membership sponsors a free one-year membership for a low-income family, teacher, veteran, nurse, first responder, or student. Real food shouldn't be a luxury — that's the whole reason we exist.
Learn More
Get a complete overview of the Thrive Market membership, pricing, what makes the Thrive Standard different, and answers to the most common questions about shopping on Thrive Market.
Read the Thrive Market guide